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THE SPECTRUM OF IDEAS

Unlocking Creative Potential

Insights, strategies & inspiration from the world of design and creative consulting.

Featured Articles

Choosing a Marketing Agency? One Size May Not Fit All

Contracting with an agency to provide marketing services for your company is a daunting investment. As a business owner, you are trusting an outside organization to represent your brand or your product, and with that investment, you want the agency to help you take your company to the next

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Latest Insights

  • Websites

It’s Important to Monitor These 5 Website Performance Indicators

Your company’s website should be the best first impression for your business. When a potential customer finds your site,

  • Design, Marketing, Websites

The Key Elements of an E-Commerce Website Homepage

On the almighty Internet, you only get 5 seconds to make a great first impression. If you have an e-commerce

  • Marketing, Websites

Our Favorite New Website Marketing Tips, Part 1

It’s a never-ending struggle to keep fresh eyes on your website. Website marketers need to stay on top of the

  • Marketing, Websites

Our Favorite New Website Marketing Tips, Part 2

In Part One of our posts on website marketing tips, we touched on using Facebook Ads, LinkedIn, and guest

  • Content, Design, Marketing

The Essential Elements of Infographics

Any content marketer will tell you that the fastest way to get your point across is to use a

  • Design, Websites

Want to Create a Great Website Experience? Think Like the User

When conceptualizing a website, it’s easy for business owners or designers to start with what they think is important.

  • Content, Websites

6 Secrets of Successful Landing Pages

Domain alone will not propel your website to the top of search engine pages. You’ll need individual pages–your website’s

  • Content, Websites

4 Reasons to Keep Your Website Content Farmer’s Market Fresh

When you’re visiting a farmer’s market or grocery store, you want to see fresh vegetables and fruits, right? The same

  • Design, Redesign, Websites

When it comes to Website Development, Think Mobile!

If you’re of a certain vintage, it’s easy to think of your website as a static piece of your business

  • Content, Design, Marketing, Websites

10 Ways to Build Customer Trust with Your Website

We’ve told you that when a potential customer visits your website for the first time, you’ve got around 5

  • Design, Websites

5 Fast Website Security Tips

Website security not only ensures that other companies don’t steal your secrets; it keeps your customer’s information private, too.

  • Marketing, Marketing automation

Better Conversion Should be Your Marketing Priority Going into 2026

Your business is here to make money. We understand this. Every day, you’re making decisions on how to grow revenue

  • Marketing

How to Find a Marketing Team with a Sweet Spot

When you decide to redesign your company’s website or marketing materials, it’s important to find the right professionals for the

  • Design, Redesign, Websites

The Role of Colors in Marketing

93% of consumers online consider the visual aspect as the primary influencer for their purchase decisions. While reviews are

  • Content, Marketing, Websites

The What, Why, and How of Tweet-able Links in Blog Posts

As content marketers, we are always looking for ways to share good content. One of the best sharing techniques